Case Studies

BeCause Awards

In June 2007 we helped to launch the ?BeCause? awards. A partnership between online community bebo.com and the UnLtd foundation for social entrepreneurs. The project brings together the huge commercial reach of bebo.com ? the UK?s biggest online community ? with UnLtd?s passion for social entrepreneurship. The initiative will see Bebo?s 8m community create and pitch ideas for community projects to their peers who will then vote for the best ? the winner will receive funding and support from UnLtd to make the ideas happen.

The partnership was a new experience for both Bebo and UnLtd. Red brokered the introduction on behalf of UnLtd and then worked closely with both parties to develop the scope and remit of the partnership and project, from concept through to launch. The outcome has so far proven to be positive for both parties, and in the case of UnLtd provides a new and free marketing channel to promote their service.

To quote Alberto Nardelli, UnLtd?s social networks manager,

"The Red Foundation was fundamental in brokering, and in setting and shaping the foundations of UnLtd's partnership with Bebo. Overall, they brought strategic insights and very tangible outcomes to UnLtd, contributing and adding value well beyond their mandate. It has been a true pleasure to work with them."

Click here to visit the BeCause Awards home page on bebo

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