Volunteer Centre brand awareness up to 30%

The first phase of the ‘Easy Peasy’ marketing campaign to promote Volunteer Centres has been a huge success. The campaign evaluation shows that awareness of the Volunteer Centre brand in key target areas is as high as 30%. Awareness in target areas before the campaign started was around 4%.

The campaign has been managed by the Red Foundation on behalf national charity Volunteering England. The ‘Easy Peasy’ campaign set out to show how easy it is to volunteer locally through your Volunteer Centre. This was based on research that showed that 80% of people were interested in voluntary work but did not know how to go about it. The campaign uses a mix of traditional PR and advertising along with a significant online element, including a viral campaign, available at www.yogachallenge.co.uk

Red developed the campaign brief, recruited the campaign agencies and manages the overall campaign roll out and budget, on behalf of Volunteering England. Watch this space for the final evaluation due after the campaign ends in February 07.


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